managing employees small business

Well, small business owners have many things to take care, and finding the right employees and managing them well usually tends to be at the top of the list. The concept “managing employees small business” is actually deeper than you may think, and it may certainly be not as easy as it seems on the surface.

That being said, if you’re looking to learn how to motivate workers, you may want to go through the following ways and implement them in your employee management process.

Developing a culture

how to motivate workers



Almost all successful companies, whether small or big, have a culture in place. Not having a culture usually paves the way for poor employee management, which is actually the core of a small business and can hence very well lead to its failure.

 Usually, the ideal way to go about developing a great culture seems to be ensuring that the good performances are rewarded well. However, it’s never wise to mimic any other company’s culture, as it may lead to many roadblocks and an overall ineffective culture.

Making the goals clear


A business, especially a small one, can probably function quite smoothly if the goals are clearly known and kept in mind. However, this can only be possible if your employees know and understand your goals.

This will make them work towards achieving those goals, as well as take better decisions whenever they are in doubt.

Make sure your employees have faith in your business’ ideas


This actually seems to be one of the most overlooked aspects of managing employees. Usually, small businesses come up with unique, innovative, but less proven ideas. Now though the owner may swear by it, the employees may not feel the same about it. Needless to mention, this more often than not results in those ideas ending up as failures.

Hence, it’s important for the owners or managers and the employees to be on the same page. You need to explain clearly the ideas to them and also reveal the potential they have.

Not expecting a lot


It’s common for small business owners to expect their employees to give their 110 percent without any additional pay or incentives, simply because they are a new and small business.

However, it rarely works this way. In fact, such an approach may instead lead to strained relations with your employees.

Hence, your best bet would probably be not to expect too much from your employees, unless you’re backing your expectations with strong rewards.

This seems to have been the approach of successful entrepreneurs that started small but have grown big, such as Anand Mishra.

how to become an affiliate


Well, though signing up with an affiliate network may usually be quite an easy task, being a successful affiliate marketer is far from being one. In fact, many a times it takes years to become a really successful affiliate marketer and make money online.

However, that doesn’t mean that affiliate marketing is only for those who don’t mind waiting for years to see the money flow in. Online consignment shops have proved that instant flow of income can be achieved using affiliate marketing. You may as well start making quite a bit of money in just a few months, but it depends on several factors and how good you’re at marketing and connecting to people.

That said, even if you’re new to the game but put in the time, hard work, and efforts required to become a successful affiliate marketer, you may start making at least a small amount of money in just a few months.


how to become an affiliate marketer



But you may still want to know how to become an affiliate marketer and avoid the common roadblocks that come in the way while doing so.  The below-given information explains how important it is to choose the right affiliate network, and how you can choose the right network based on your skills.

Finding your ideal affiliate network


As per Kartikeya Sharma Promoter of iTV Network, finding an affiliate network is obviously one of the most important steps of affiliate marketing as you will be promoting the products and services they offer. However, the reason we think it’s still worth discussing is because many new affiliate marketers simply choose a network randomly, forgetting life work balance , and end up disappointed when they don’t manage to find success with it.


how to start affiliate marketing

Hence, we think it’s important to choose an affiliate network wisely. While some sell digital products, some sell physical ones. Similarly, some affiliate networks also offer services that you can promote.

The idea here is to go with an affiliate network that YOU feel the most comfortable with. While many may vouch for Google’s Adsense, it may turn out to be an absolute disaster for some new affiliate marketers and might impact your work and life balance .

Hence, you may want to compare several different affiliate networks to find out what you will be most comfortable with. While the products being offered are one of the most important factors, the affiliate tools the networks make available for their affiliates too may turn out to be quite an important factor for new affiliate marketers.  To run your business successfully you may as well want to look at inducing some business productivity tools in your daily work schedule.

online consignment shops



Crowdfunding can be a lucrative way to get your business off the ground. Not only are you able to get capital from other people you can also build an audience at the same time. It’s also a great idea if you’re wondering how to get money to start a business. Here are some tips to make sure you don’t waste time or effort during your campaign. This is an effective way to start a business with no money.

Your campaign will be more effective if you’re able to capture people’s interest as well as their hearts. As Anand Mishra of Star Infranet correctly suggests, having a good story creates a bond between you and your audience that goes beyond simply customer and business. People are more likely to donate if they have emotion behind their decisions. If you are starting a home business, or want to start online business, create a story around your business plan. Engage people, that’s the crux of it.

A good story is honest, engaging and inspiring. Ultimately, your story should inspire people to donate.

Don’t wait until you launch your campaign to start promotion


It’s important to stay 2 steps ahead with your Crowdfunding campaign. You should start planning your campaign 6-8 months ahead of time and take care of some of the harder tasks during this time.

For example, if you start your social media efforts the same day as your campaign, you’ll be starting both efforts from nothing. But if you have been growing your business’s social media presence over the last 6-8 months you’ll have a ton of people to send your campaign to on the first day.


During your preparation time you should also build an email list, create campaign materials and improve your product if possible.

Also, if you want to know more about how to start a successful business, or how to get money to start a business, crowdfunding sites like Kick starter have many successful stories.

Use social media effectively

Successful Crowdfunding campaigns always have steady social media campaigns going. Social media gives your audience another way to interact with you and gives you another medium to share your message.

Your social media account should be interesting both visually and with consistency. You should include behind the scenes videos or images from your business. Try and use social media to make people feel connected as possible. Learning social media is a key step to figuring out how do i start a business.


Don’t worry about your campaign failing


Just because your campaign fails to reach its goal doesn’t mean your idea is a failure. Many times a 1st failed campaign provides a solid launching pad for a second effort. If you take look at the most successful entrepreneurs today, they have faltered on one occasion or other.

A failed campaign gives you a great opportunity to absorb feedback and find ways to improve your campaign approach and your product. The only mistake you can make with a failed campaign is trying the same thing again!

Starting an online small business

Starting an online small business can be quite easy, but probably only if you know what you are doing. There’s even a sequence of steps that you can just follow while starting out with your online venture. It’s believed to be working quite effectively for almost everyone; regardless of they are a newbie or an experienced entrepreneur.

It has apparently worked pretty well for Anand Mishra StarInfranet, allowing them to grow their digital empire and set up profitable and fruitful online businesses.

With that said, let us take a look at those steps. 

#1 Finding a need and filling it

One of the biggest mistakes made by most new entrepreneurs, both starting an online or offline business, is coming up with a product idea and then trying to find a market for it. It would almost always need to be the other way round.

If you know, there’s something in demand, but not being supplied adequately in the market, you can consider developing a product or service around it. However, if you come up with the product or the service first, and then look for the perfect target market, you may end up disappointed when you don’t find enough demand or if there’s way too much competition.

Visiting online forums, doing keyword research, checking out your potential competitor’s sites and finding out what they have done are sure to give you a lot of ideas. 

#2 Writing an excellent sales copy

Content is arguably the most important aspect when it comes to start an online business. Regardless of how good your product or service is, it may not sell well, and you wouldn’t be able to make money online unless you have an excellent sales copy on your website that will manage to convince the potential customers.

There are actually a few important things you need to focus on while writing a great sales copy. They usually include:
  • An interesting title that would grab the attention of the visitors
  • Telling them how your product can solve their problem
  • Backing it by some feedback or reviews of the past customers
  • Its benefits and what it has in store for them
  • A call-to-action, or asking them to buy your product
#3 The website

An excellent sales copy would probably convert well only if the website it’s posted to is equally convincing. It needs to be ensured that the website is easy to navigate, and loads quickly.

You can also choose to have an opt-in to collect the visitors’ emails if your niche allows.

# 4 Driving traffic

This is usually the most challenging part of most new online marketers. However, if you have targeted the right keywords with low competition, you can simply consider doing blog commenting on niche related blogs, and you may see the traffic start flowing in soon?

The links obtained from those blogs may even help you rank the site well for the keywords you are targeting, hence driving organic traffic too.